Löwenherz - die Buchhandlung in Wien. Fachbuchhandlung mit schwulem und lesbischem Sortiment.
 
 

Thema: Pink Money / Ökonomie



Nele Menze: Ökonomisches Handeln in der Drag- und Tunten-Szene

Nele Menze: Ökonomisches Handeln in der Drag- und Tunten-Szene

Ethnographische Erkundungen. D 2023, 136 S., Broschur, € 25.60
Kostenloser Versand innerhalb Europas.
Waxmann
Perücken, Make-Up und Fummel, Community, Shows, Unterhaltung und Aufmerksamkeit, Kreativität und (Identitäts-)Politik - all diese Stichworte sind zentral in der deutschen Drag- und Tunten-Szene. Sie implizieren unterschiedliche Facetten eines ökonomischen Spektrums. Subjekt- und praxisorientiert ergründet die ethnographische Arbeit anhand narrativer Erzählungen, inwiefern Formen ökonomischen Handelns in den Lebenswelten von Drag Queens und Tunten aufscheinen. Dabei rücken Dimensionen des Wirtschaftens in ... Weiterlesen

Jens Schadendorf: GaYme Changer

Jens Schadendorf: GaYme Changer

UK 2021 (revised edition), 336 pp., brochure, € 24.95
Kostenloser Versand ab 25 Euro Bestellwert.
LID editions
The lesbian, gay, bisexual, trans, inter, queer community has experienced a stunning development in a short period of time: yesterday marginalized, stigmatized, and criminalized, now champions of creativity, diversity and innovation in a highly competitive world. In addition, corporate social responsibility and ethical demands for inclusivity have become economic directives that every organization would like to attain - so the ... Weiterlesen

Jens Schadendorf: GaYme Changer

Jens Schadendorf: GaYme Changer

Wie eine dynamische Minderheit die globale Wirtschaft verändert. D 2019, 272 S., geb., € 25.70
Kostenloser Versand innerhalb Europas.
Redline
Die Wirtschaftswelt wird interkultureller, vielfältiger, innovativer. Neben Risiken entstehen zugleich große Chancen für Unternehmen - auch, indem sie Minderheiten wie Schwulen, Lesben und anderen Mitgliedenr der LGBTIQ-Community stärker in den Blick nehmen. Jens Schadendorf hat diesen erstmals weltweit nachgespürt - in Europa, den USA, Hongkong oder Südafrika. In mehr als hundert Interviews sprach er mit Vorständen und Managern, mit Personalleitern, ... Weiterlesen

John Browne: The Glass Closet

John Browne: The Glass Closet

Why Coming Out Is Good Business. USA 2015, 240 pp., brochure, € 17.95
Kostenloser Versand ab 25 Euro Bestellwert.
Random House
Today gay men and women in the Western world enjoy greater acceptance and more legal protection than ever before. Yet an alarming number of businessmen and women choose to remain closeted at work. In »The Glass Closet«, John Browne argues that whether you're lesbian, gay, bisexual, transgender or straight, it's better for you, your business and the economy when you ... Weiterlesen

Monika Salzbrunn: Vielfalt / Diversität

Monika Salzbrunn: Vielfalt / Diversität

D 2014, 171 S., Broschur, € 13.88
Kostenloser Versand ab 25 Euro Bestellwert.
transcript
Diversität - Diversity - Diversité: Gesellschaftliche Vielfalt ist mehr als nur ein Modewort und wird in Unternehmen, Universitäten und politischen Interessengruppen auf unterschiedliche Weise ausgehandelt. Mit diesem Band wird erstmals eine theoretische und ideengeschichtliche Einführung in den Begriff »Vielfalt« vorgelegt. Aktuelle Anwendungsbeispiele aus der internationalen Stadt- und Migrationsforschung sowie dem Diversity-Management in Wirtschaft und Verwaltung ergänzen den Band und machen ... Weiterlesen

Jeff Guaracino: Gay and Lesbian Tourism

Jeff Guaracino: Gay and Lesbian Tourism

The Essential Guide for Marketing. UK 2007, 183 pp., brochure, € 39.95
Kostenloser Versand innerhalb Europas.
Taylor and Francis
This unique introductory resource provides a broad foundation of knowledge on the gay and lesbian market segment. Topics and themes are illustrated by interviewing the top professionals in gay travel and gay media who share their experience, tips for success and future predictions. Packed with best case examples and practices of existing gay tourism initiatives and campaigns, this engaging text ... Weiterlesen

Paul Jobling: Man Appeal

Paul Jobling: Man Appeal

Advertising, Modernism and Men's Wear. USA 2005, 256 pp., brochure, € 59.95
Kostenloser Versand innerhalb Europas.
This book provides a much-needed evaluation of the history of men's fashion advertising in the first half of the twentieth century. Undoubtedly one of the most fecund and complex periods in the history of menswear promotion, the period saw vast sums of money spent on advertising men's clothing. As Jobling expertly shows, the erotic charge in evidence in the representation ... Weiterlesen

Katherine Sender: Business, not Politics

Katherine Sender: Business, not Politics

USA 2004, 311 pp., hardback, € 39.99
Kostenloser Versand innerhalb Europas.
Over the past decade, a variety of national corporations, including Subaru, Abercrombie & Fitch, and American Express, have pitched their products at a new consumer niche: the gay market. The author refutes conventional wisdom and argues that marketing has been integral in the constitution of a GLBT community and identity since the 1970s and has had significant impact on the ... Weiterlesen

M. V. Lee Badgett: Money, Myths, and Change

M. V. Lee Badgett: Money, Myths, and Change

The Economic Lives of Lesbians and Gay Men. USA 2003, 272 pp., brochure, € 28.99
Kostenloser Versand innerhalb Europas.
The common stereotype that lesbians and gay men are more affluent than heterosexuals is only one of many misconceptions that M. V. Lee Badgett debunks in this comprehensive work. Studying the ends and means of gay life from an economic perspective, she paints a more accurate picture than ever before of gay and lesbian standards of living, financial and family ... Weiterlesen

Kitty Krupat / Patrick McCreery (eds.): Out at Work

Kitty Krupat / Patrick McCreery (eds.): Out at Work

Building a Gay-Labor Alliance. USA 2001, 294 pp., brochure, € 29.95
Kostenloser Versand innerhalb Europas.
Challenging the gay rights movement and labor unions to join forces in order to advance workplace rights for all. Still in several states of the U.S., employers may legally fire workers simply because they are known or thought to be gay. Clearly, the struggle against workplace discrimination based on sexual orientation has a long way to go. In Out at ... Weiterlesen

Brian McNaught: Gay Issues in the Workplace

Brian McNaught: Gay Issues in the Workplace

USA 1994, 180 pp., brochure, € 15.95
Kostenloser Versand ab 25 Euro Bestellwert.
What gay people want and need. The increasing number of gay, lesbian and bisexual employees coming out accentuates their need, and that of their employers, to promote productivity by encouraging understanding of gays among confused, fearful, hostile heterosexuals. McNaught is an openly gay corporate counselor who has conducted workshops for management and employees. He provides a useful handbook that recommends ... Weiterlesen

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